School District Campaigns

UPDATE! Crosswalk Marketing Group is proud to renew its continued partnership with both Fort Smith Public Schools and Bentonville Public Schools! Over four successful years Crosswalk has continued to grow district funding for its valued partners. Stay tuned for more information.

Crosswalk Marketing Group has developed various School District bus messaging campaigns in Arkansas – from the River Valley to Northwest Arkansas. Click the tabs below to see details of those campaigns. Contact us today to find out how to join. 

Crosswalk Marketing is working with Fort Smith Public Schools to promote the new Peak Innovation Center currently under construction and opening in 2022. Bus Sponsorships are now available for a limited time. Look for this image coming to the Fort Smith Public Schools bus fleet soon.

See Images of the NEW Innovation center

Download the PEAK Innovation Center Brochure 

Visit the Fort Smith landing page:




Every Kid. Every Day.

No Hungry Children At School

After the success of their inaugural bus partnership in 2018/2019, Bentonville Schools decided to dive deeper on the power and impact of the campaign for year two. Crosswalk Marketing facilitated integrating the IGNITE Professional Studies: Digital Photograpy & Design students from Bentonville and Bentonville West High Schools to help design the logo for Every Kid, Every Day.

Every Kid, Every Day is a promise to the children of Bentonville Schools that a hot lunch will always be available to them. Dr. Janet Schwanhausser, Executive Director of Finance, realized school districts across the country were facing the very real challenge of negative lunch account balances, including Bentonville Schools. Some districts opted to ask the child to step out of the lunch line and call his parents while others have offered children a cheaper brown bag lunch. Dr. Schwanhausser wasn’t satisfied with either solution. Instead, she created the Every Kid, Every Day Campaign.

“No child in Bentonville Schools will ever be denied a hot meal because of inability to pay nor will they find themselves embarrassed in a lunch line. Every Kid, Every Day is our way of publicly proclaiming our commitment to our children and we invite others to join us in this season of giving,” stated Dr. Schwanhausser.

Bentonville Schools’ employees have the opportunity to purchase a $15 shirt and community members are encouraged to consider a donation. All proceeds will be used to offset negative lunch account balances.

Every Kid Every Day (Program Information)

Generously Sponsored By These Community Partners: 

If you SEE something, SAY something

Across the country, in our communities, we share everyday moments with our neighbors, family, coworkers, and friends.  We go to work or school, the grocery store, or the gas station.  It’s easy to overlook these routine moments, but as you’re going about your day if you see something that doesn’t seem quite right, say something.  By being alert and reporting suspicious activity to your local law enforcement you can protect your family, neighbors, and community.

“If You See Something, Say Something®” engages the public in protecting our homeland through awareness-building, partnerships, and other outreach.


The Bentonville School District has adopted this message in support of the nation-wide campaign through the Department of Homeland Security.

SEE/SAY (Free Downloadable Infographic) 

BENTONVILLE, Ark. (KNWA) — The Bentonville School Board approved a plan to place advertisements on its bus fleet. The board voted 4-2 in favor of the measure that’s expected to bring in about $175,000 in the first year of operation and grow with each following year. The board says it plans to use the proceeds from the signage for costs related to transportation. The signs, placed on the back quarter panel of buses, will measure 30 by 60 inches and cost advertisers $2,500 a year.

NWA Online News Article

Click here to watch the news story

Generously Sponsored By These Community Partners: 

Fort Smith Public Schools

Crosswalk Marketing is proud to announce our partnership with the Fort Smith Schools. 2019/2020 school year is an outstanding opportunity for the district and river valley businesses to partner in a unique and powerful way. Initial sales and interest in the program have been very strong and we look forward to assisting the roll out of our school bus adoption program.

Crosswalk Marketing Raises $16,320 for Fort Smith Public Schools

We’d like to thank our growing list of community sponsors: 




  • A Hope and A Future is Booneville’s PSA message for the 2017/2018 school year generating a greater awareness for new scholarship opportunities for high school students seeking further education.
  • Booneville is the first district in Arkansas to launch a school bus community awareness campaign in Arkansas pursuant to Act 941 of 2015, which permits school districts to allow marketing or public service messages on school buses subject to requirements established by the Commission for Arkansas public School Academic Facilities and Transportation. Arkansas State Representative Dan Douglas (R-Bentonville) sponsored the legislation with support from Little Rock School District Superintendent and former Bentonville School district Superintendent, Michael Poore. According to the law, revenue generated from school bus messages, less costs of the printed decal materials, must be used for public school transportation purposes. The district plans to use the funds for repairs and maintenance of its bus fleet.
  • Through the initiative, businesses can sponsor a positive message of health or safety on a school bus. Booneville’s community campaign message focuses on awareness for new scholarship opportunities to benefit graduating high school students as they pursue higher education.
  • The local Booneville Rotary club has partnered with the Booneville school district to help with this endeavor by promoting the campaign through the adoption of a sponsored bus decal as well.



Get Started – Adopt a Bus!

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